Privacy policy

Aurora HR (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website www.aurora-hr.co.uk.

Effective date: 25 October 2025.

1. Who we are

Aurora HR is an HR consultancy based in Cardiff, Wales, United Kingdom.

Contact details:

- 2 Radnor Court, 256 Cowbridge Road East, Canton, Cardiff, CF5 1GZ
- kerry.chown@aurora-hr.co.uk

We are the Data Controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information we collect

We collect and process personal data that you provide directly to us or that we collect automatically when you use our website. This may include:

a) Information you provide:

- Contact form: First name, last name, email address, subject, and message
- Newsletter sign-up: Full name and email address

b) Information collected automatically:

When you visit our website, we may collect certain information automatically, such as:
- Your IP address, browser type, device information, and pages visited
- Cookies or similar tracking technologies

3. How we use your information

We use your information to:

- Respond to your enquiries or messages
- Send you email updates or newsletters (if you’ve opted in)
- Improve our website and understand how visitors use it
- Manage and deliver digital marketing campaigns (if applicable)
- Comply with legal obligations

We only process your data where we have a lawful basis to do so, such as your consent, our legitimate business interests, or a legal requirement.

4. Marketing communications

If you opt in to receive email updates, we may send you newsletters or other communications about our services.

You can withdraw your consent or unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly at kerry.chown@aurora-hr.co.uk.

5. Cookies and analytics

We use cookies to enhance your browsing experience and to understand how our website is used.

We use a CookieHub consent management platform to inform you about cookies, allow you to manage preferences, and store your consent choices.

We may also use tools such as:

- Google Analytics 4 – to analyse website traffic and usage patterns
- Webflow analytics – to measure site performanceFor

full details on our use of cookies, please read our Cookie Policy.
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6. Third-party services and data sharing

We may share limited personal data with trusted service providers who assist us in operating our business, including:

- Mailchimp – for email newsletters and marketing
- Google Analytics 4 – for analytics and reporting
- Meta (Facebook), LinkedIn, and Google Ads – for advertising and remarketing
- Web hosting and IT support providers

All third parties are required to handle your data securely, act only under our instructions, and comply with UK GDPR requirements.

We do not sell, rent, or trade your personal data.

7. Data storage and retention

Your personal data is stored securely within the UK or in countries offering equivalent data protection standards.

We retain your data only for as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

8. Your rights

Under UK GDPR, you have the right to:

- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data (“right to be forgotten”)
- Object to or restrict processing
- Withdraw consent for marketing or other consent-based processing

To exercise any of these rights, contact us at kerry.chown@aurora-hr.co.uk.

If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

9. Data security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or misuse.

10. Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons.

Updates will be published on this page with a new “Effective date.”

11. Contact us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:

- 2 Radnor Court, 256 Cowbridge Road East, Canton, Cardiff, CF5 1GZ
- kerry.chown@aurora-hr.co.uk